Census Bureau's Census Reimagined campaign was their initiative to survey and implement agency-wide modernizations to their office and workspaces. With COVID-19 and most of its employees working from home, Census needed a way to engage workers online to gather feedback on their spacial designs and furniture options. Our goal was to create an experiential feedback form that brought in captivating elements of user-interface design, augmented reality, video, and digital photography—in turn, drawing focused feedback results.
SOLUTION & RESULTS
We first discussed and strategized the UX this feedback form needed to achieve; how to connect and invest users with the flow and content, and how to leave users looking forward to the future office space changes. The campaign needed to excite users, and we wanted to elevate this online interface past traditional surveys users may used to. This meant creating an environment rich with imagery, audio, and navigable functions. It was important that users gained a full understanding of how each spacial design looked and functioned before providing feedback.
We setup stakeholder discussions to better understand the problems that needed to be solved from their perspective. Past a survey, this was the branding of a Census campaign with a goal to modernize and refresh. We turned to our media production and design capabilities to create informative augmented reality experiences of each workspace, engaging video content, personable imagery, and energetic visual design to tie everything together.
After being circulated through the Census employee body, the Census Reimagined feedback form has yielded thorough feedback and left users excited for the changes to come.