NIH - CENTERS FOR DISEASE CONTROL

COPING AFTER A NATURAL DISASTER

CHALLENGE

As part of their Natural Disasters and Severe Weather website content, the Centers for Disease Control and Prevention planned to include content for a Coping with a Disaster or Traumatic Event segment. The goal was to create a video series to encourage and provide the use of online resources for teens that may need help coping with post-traumatic stress. Our objectives included gathering testimonials from four teens who'd experienced natural disasters, directing virtual interviews to guide the appropriate content as needed, and editing five videos using the interviews to be showcased on the CDC's resources webpage.

SOLUTION & RESULTS

Unlike any video-based interview's we've conducted before, COVID-19 meant we had to adjust our production process to account for the safety of ourselves and others. To accomplish this, we conducted virtual interviews with CDC content leaders and interviewees to gather resource testimonials. The four interviewees were teens who'd experienced and coped with recent natural disasters, including fires, hurricanes, storms, and flooding. During our virtual calls, we guided questions to draw the who, what, and how to yield the most impactful resourceful tips for users. Following interviews, we identified these impactful tips and edited five videos––each with varied perspectives on the process of coping.

BLN24 created a resource video series for the CDC's Coping with a Disaster or Traumatic Event segment. With four insightful perspectives, this series was produced with the intent to help others cope with their own traumatic events and find a new normal.

PROJECT TYPE

MEDIA PRODUCTION

DATE LAUNCHED

November 16, 2020

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